Chris Lee

Chris is the Creative Director at HBK, where he oversees the full spectrum of brand and marketing initiatives to ensure consistency, impact, and alignment with the firm’s business objectives. He is an accomplished Creative Director with more than 27 years of experience in visual communication, brand strategy, and design leadership across diverse sectors including finance, real estate, and pharmaceuticals.

Since joining HBK in 2023, Chris has played a pivotal role in developing innovative creative solutions that articulate and elevate the firm’s brand identity. His responsibilities include translating complex marketing goals into cohesive visual narratives, directing the production of high-quality collateral across digital and print platforms, and leading a multidisciplinary creative team through every phase of campaign development—from concept ideation to execution. Chris works in close partnership with the firm’s principals, financial professionals, and leadership team, ensuring that all design outputs reflect HBK’s core values, professional integrity, and commitment to excellence.

Prior to joining HBK, Chris served as Creative Director at Savills North America for over a decade. There, he was instrumental in shaping the visual identity of the Capital Markets Group and Marketing, supporting more than $3 billion in asset and note sale transactions. His portfolio includes the development of corporate brand systems, customized marketing templates, social media assets, pitch materials, and event branding. He also played a key role in guiding visual communications through mergers and acquisitions, maintaining global brand standards, and enhancing digital asset management.

A strong advocate for design excellence and strategic storytelling, Chris continues to shape HBK’s creative presence by delivering compelling, consistent, and forward-thinking visual communications that strengthen the firm’s market positioning and engage stakeholders across all touchpoints.