Loriann Facenda

Lori serves as the Director of Communications at HBK, where she leads the firm’s content strategy, digital communications, and thought leadership programs. With over 20 years of experience in marketing and communications, she oversees internal and external communications, directs digital content strategy, and manages the communications team. In her role, Lori develops comprehensive communications strategies that enhance the firm’s reputation, drive engagement with key stakeholders, and support business development initiatives. She spearheads HBK’s thought leadership program, ensuring consistent, high-quality messaging across all platforms while aligning communications with the firm’s strategic objectives.

During her tenure at HBK, Lori served as Senior Marketing Manager where she oversaw the firm’s content pipeline, website maintenance, and brand consistency across all materials and implemented project management systems that increased team efficiency and productivity.

Before joining HBK, Lori spent a decade at Fragasso Financial Advisors as Coordinator of Marketing, Advertising, and Design, where she established the company’s social media presence, managed website content, and developed client communications. Throughout her career, Lori has demonstrated expertise in strategic communications, digital content development, and cross-functional collaboration.