Unveiling Your Options: Business Valuation & Goal Setting – The Cornerstones of Exit Planning

Date May 6, 2024
Authors Tyler R. Cerveny, Manager, HBK TAS Practice

As a business owner, you might often think about what it will be like when you decide to step away from your business. Before you start dreaming about a perfect retirement, there’s an important initial step in your exit planning journey, called the Discover Gate, as recommended by the Exit Planning Institute (EPI). This step involves understanding the actual value of your business and making sure it matches up with your personal financial goals. The process of planning your exit is thorough and aims at boosting the value of your business while ensuring it continues to operate smoothly after you leave. This first look at your business’s value and goals helps prepare you for a successful transition, no matter what might trigger your exit—like health issues, personal conflicts, or even unexpected events.

According to the Exit Planning Institute’s report from August 2023, a notable 57% of business owners prefer the idea of an internal transfer, aiming to keep the business within the company, while 27% are considering selling to external buyers. However, the report also highlights a concerning trend: over half of the business owners surveyed have not yet established an exit advisory team. This lack of preparation could significantly hinder a smooth and structured business transition. However, it’s important to know that even with careful planning, only about 20% to 30% of businesses that go up for sale actually end up selling. This fact highlights how essential it is to have a well-thought-out and expertly advised exit strategy to increase your chances of a successful sale.

Charting a successful and fulfilling exit from your business requires thorough planning and goal setting. It’s a good idea to consider working with a certified exit planning professional. These experts possess specialized training and hold credentials such as Certified Exit Planner (CExP) and Certified Exit Planning Advisor (CEPA). Their qualifications underscore the significance of adhering to professional standards and the value of receiving expert guidance in this field. Engaging a certified professional can ensure that your exit strategy is both effective and aligned with best practices.

Here’s how you can align your business’s valuation with your personal financial goals to create an effective exit strategy.

Understanding Business Valuation

Business valuation is essentially about determining your company’s fair market value. This value is a critical piece of information because it sets the foundation for the entire exit strategy. It allows you to:

  • Set Realistic Expectations: Knowing the worth of your business helps ensure that you don’t sell yourself short and that potential buyers or partners see the true value of your enterprise.

  • Maximize Value: By understanding what contributes to your business’s market value, you can make strategic decisions to enhance these aspects, much like polishing a diamond before sale. This can involve improving operational efficiency, diversifying client bases, or innovating product offerings.

  • Plan Financially: With a clear idea of what your business is worth, you can better plan for your life post-exit, ensuring financial security and the ability to fund your retirement or other ventures.

Financial Planning with HBKS Wealth Advisors: Your Trusted Financial Advisor

In the complex terrain of exit planning, leveraging the expertise of certified professionals can be invaluable. Certifications such as Certified Exit Planner (CExP) and Certified Exit Planning Advisor (CEPA) signify professionals who have specialized knowledge and adhere to high standards. These experts can guide you through the nuanced process of aligning your business valuation with your personal financial goals, ensuring a smooth transition.

Crafting Your Exit Strategy

To craft an effective exit strategy, consider these steps:

  1. Market-Based Valuation: Look at recent sales of similar businesses. This helps provide a benchmark and contextualizes your valuation.

  2. Professional Help: Utilize specialists, like those from HBK, who can provide access to market data and analyses of comparable companies. This detailed insight helps refine your strategy and valuation

By understanding the value of your business and setting clear, aligned goals, you prepare not just for an exit, but for a successful transition into your next chapter. This strategic approach ensures that when the time comes, both the financial and emotional investments in your business are acknowledged and rewarded.

Key Elements of Goal Setting for a Fulfilling Exit

To navigate your business exit smoothly and satisfyingly, certain key goals need to be set and aligned with your future plans. Here are the crucial areas to consider as you prepare for this significant transition.

  1. Desired Exit Timeline
    • Determining When: When do you plan to exit the business? Your timeline could range from a quick sale to a gradual transition spanning several years. This choice affects how you prepare the business for sale and your life post-exit. Even when meticulously planned, transitioning from the onset of a sale to sealing the deal with an external buyer generally takes anywhere between six to nine months.

  2. Financial Objectives
    • Setting Financial Goals: What are your financial needs for retirement? Whether you require a steady income stream, a large lump sum, or a combination of both, these objectives will guide your exit strategy. It’s also vital to integrate tax planning to optimize these strategies for tax efficiency.

  3. Transferring Business Ownership
    • Ownership and Tax Implications: Consider how you will transfer ownership. Are you passing it to a family member, selling to a third party, or considering an employee stock ownership plan (ESOP)? Each method has different tax implications, and tools like an Intentionally Defective Grantor Trust (IDGT) might be used to manage these efficiently.

  4. Legacy Considerations
    • Maintaining Your Legacy: Think about the legacy you want to leave. Do you wish to ensure the business continues along the vision you set, or are specific individuals you want to take over? This will influence both the exit strategy and the preparations you make.

  5. Lifestyle Changes
    • Planning Your Post-Exit Life: What lifestyle do you envision after exiting? Whether it’s traveling, pursuing hobbies, or engaging in philanthropy, understanding your post-exit aspirations is crucial. This helps in determining the financial planning needed to support your new lifestyle.

Role of Financial Advisors in Planning Your Exit

Engaging with a trusted financial advisor, such as those at HBKS Wealth Advisors, can provide crucial support in navigating these aspects:

  • Retirement Planning: Advisors can help tailor a retirement plan that considers your expected exit proceeds along with your existing investments and potential social security benefits. They can simulate various scenarios to ensure your retirement funds sustain your desired lifestyle.

  • Tax Minimization Strategies: Exiting a business can lead to significant tax implications. Financial advisors can assist in developing strategies to minimize your tax burden, ensuring more of your hard-earned money remains with you or is invested according to your wishes.

  • Investment Management: Post-exit, managing your investments is critical. HBKS Wealth can craft a personalized investment portfolio that matches your risk tolerance and long-term goals, helping to grow and protect your wealth.

The Path Forward

By carefully valuing your business and aligning this with your personal financial goals, you establish a solid foundation at the start of your exit planning journey. This ensures that your exit strategy is not only financially sound but also aligns with your broader life goals. The steps you take now empower you to move forward with confidence, knowing you are well-prepared for a successful and fulfilling transition into the next chapter of your life.


Insurance products are offered through HBK Sorce Insurance LLC.  Investment advisory services are offered through HBK Sorce Advisory LLC, doing business as HBKS Wealth Advisors.   NOT FDIC INSURED – NOT BANK GUARANTEED – MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPAL – NOT INSURED BY ANY STATE OR FEDERAL AGENCY

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